The human layer in AI-crafted content. Directed by filmmakers.
Why
We
Exist
Layer8 makes films for brands. We see AI as a production instrument — not a replacement for the instinct, craft, or eye of creative filmmaking. The result is cinematic work, delivered at the speed and scale this moment demands.
Crafted Precision / Creative Friction / Seasoned Taste / Tool Mastery / Cinematic Reach / Evolving Talent / Cultural Insight / Emotional Timing / Living Narrative
Culture
Taste
Story
Curation
Culture
x
Code
Execution
System
Technology
Code
Meet
Our
Team
We're filmmakers, directors, technologists, and storytellers who've sharpened our instincts on real productions for real brands. Here's who's in the room.
James Dubec
Narrative & Flow
Twenty-five years of cinematic storytelling, now applied to the AI era. James founded Layer8 to prove that the best use of new tools is in service of better stories — for brands and agencies who won't settle for content that blends in.
Ali Bach
Frame & Feeling
Award-winning director and visual storyteller, known for Hitman: Agent 47 (20th Century Fox) and standout work with Porsche, Bugatti, Vodafone, and Mercedes-Benz. His films bring clarity, beauty, and soul to brand and narrative alike.
Kevin Mullins
Code & Scale
Four-time founder and the operational spine of Layer8. Kevin builds the systems that give creative teams room to run and clients the clarity to move fast. Where others see friction, he finds flow.
Nikolaus Ronacher
Voice & Vision
Creative Director and cultural strategist with 20+ years turning vision into voice for brands like Rimowa, Adidas, Google, and BMW. His award-winning work spans collaborations with Virgil Abloh, LeBron James, and Roger Federer - always chasing the sweet spot between meaning and magic.
Dan Seddon
Illusion & Impact
VFX visionary and special effects expert behind some of the most iconic blockbusters of the last two decades - from The Dark Knight to Inception, Skyfall, and Harry Potter. As an advisor, he brings visual impact to every frame, helping Layer8 blur the line between the real and the remarkable.
Sebastian Pille
Sound & Soul
Award-winning composer and musician with credits on 50+ films, including the original score for The Diary of Anne Frank (Universal). His work bridges sound and story, crafting emotional resonance through music that moves.
What
We
Make
AI-Driven Production
Commercials, brand films, content campaigns. Director-led. Generative tools in the workflow.
Hybrid Productions
Live action and AI-generated imagery, built to hold up anywhere.
Creative Development
From brief to bold concept — before anything is shot or generated.
How
It
Works
Human-AI Workflow
Your brief isn't loaded into a machine. It goes to a filmmaker who knows what to do with it — and uses AI as the instrument, not the author. Speed without compromise. Flexibility without chaos.
Curated Teams
Creativity assembled around your brief: director, prompt engineer, editor, composer, animator — whoever the story calls for. No predefined outcome. No one-size approach.
Trusted Taste
Decades of combined experience on productions that earned attention. We know the difference between a frame that looks right and one that feels right. Taste is the only filter.
Human Creativity
x
Intelligent Production
Get in touch
hello@layer8.studio
Ai or Die
Julian Usaito
Kelly Boesch
10D
Emanuele Riccetti